SECRET CINEMA PRESENTS Guardians of the Galaxy
Thousands of Ravagers arrived on the planet Knowhere, all eager to see which clan would win the galaxy’s top tournament, the Gathering of the Clans. Participants were assigned to one of six Ravager Clans, competed challenges, and teamed up with the Guardians of the Galaxy to save Baby Groot.
RAVAGER CLAN LOGOS
Each logo was designed to illustrate the defining characteristics of its clan. For example, Galactic spanners, were the pranksters of the group whereas the Dark Star Bandits wouldn’t hesitate to cut you down with their signature dagger if you looked at them wrong.
PRE NARRATIVE WEBSITE
Before attending the event audiences have the opportunity to immerse themselves in the lore, learn what activities will happen and prepare for their night out. The website stays in narrative and acts as a portal into the new world. The film itself leans into 70’s and 80s aesthetic and music so the website took on a similar feel. We worked closely with Disney and riffed off the existing on screen graphics. The goal was to create the Ravager version of the dark web; a hub that felt authentic to the film and gave an insight into what the audience might expect on the night.